The ROI of Employee Engagement

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As Seen in CFO Studio Magazine Q3 2016 Issue

PERFORMANCE AND FINANCIAL BENEFITS OF A WORKPLACE THAT EMPLOYEES ENJOY

A workplace culture that is perceived as positive and vibrant has proven financial benefits. A Chandler Macleod study, “Shaping Organisational Culture for Improved Business Performance,” quotes 2013 research from CareerBuilder revealing that 73 percent of candidates interviewed considered a slightly lower-paying job in a company if their friend said it was a great place to work.

The same research also showed that prospective employees were more attracted to a company that had a reputation as a great place to work over factors that include the company’s reputation for great products, services, and people, or even its reputation for being prestigious. An organization that is recognized as a desirable place to work provides an advantage in attracting and retaining talent.

Gallup’s 2013 “State of the American Workplace” study estimates that active disengagement costs the United States $450 billion to $550 billion per year. These alarming figures reinforce the importance of keeping employees loyal and engaged. Some forward-looking corporate leaders are doing this by using workplace design to communicate corporate culture and brand values.

“Fully Engaged,” a report released by JLL’s Strategic Consulting, defines engaged workers by the effort they bring to their work practice. These employees develop a connection to their organization, and this makes them more likely to develop innovative practices that could result in competitive advantages for the company. Greater engagement not only improves the bottom line through increased customer satisfaction and productivity, it also helps to lower employee absenteeism and turnover. Employee retention is a critical financial advantage, as each replacement can cost up to 1.5 times the salary of a position.

John P. Kotter and James L. Heskett’s 2008 book on their study of 207 organizations over 11 years, Corporate Culture and Performance, found companies that actively developed their culture returned 516 percent higher revenue and 755 percent higher income. Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization.

To ensure that workplace design fosters corporate culture and employee engagement, many companies have taken steps, including:

• Creating workplaces with alternate space configurations and technologies that are aligned to specific business processes. This approach gives employees control over the way they prefer to work. People do their best work when they feel trusted to carry out tasks in their own way.

• Incorporating company values into space design.

• Incorporating plants and natural light, as studies have shown the links between light exposure, increased productivity, and employee happiness.

“How a workspace informs and inspires an employee has become a significant expectation for corporate leaders,” says Jerry Sullivan, senior vice president of JLL’s project and development services. “The new workspace that fosters greater interaction, flexibility in work uses, and includes more innovative approaches to communication and collaboration, has become vital for companies to attract new talent and retain valuable employees. This more thoughtful attention to the workplace environment has proven to have a direct impact on the companies’ bottom line.”

You Must Not Let Up

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As Seen in CFO Studio Magazine Q3 2016 Issue

IN JOB SEARCHES AS IN WORK, CONSISTENCY IS A COMPETITIVE ADVANTAGE

I often hear job-seekers say things like: “I’ll probably slow down now because with the holidays coming, it’s going to be slow.” Or: “Nothing much is going to happen now that it’s summer so I’ll probably be more active again in September.” While I understand the mind-set (who can argue with that logic, right?) the seeker of the next step in his/her career must be present and active to be noticed. You’ll be much more in the driver’s seat and have a competitive advantage if you stay consistent, even during “slow periods.”

But let’s examine this “nothing’s going to happen” concept. Are things really “slow”? Doesn’t this idea imply the feeling that there will be nothing coming up because the executive team isn’t focused on continuing quickly with their strategic hires?

Yes, things slow down in December because of the holidays. And yes, things slow down in July because of vacations. And yes, things slow down during the first quarter because people are unwilling to leave their present employers before collecting their bonuses. But do things really slow down to the point where there is no hiring? While I understand that the general idea is valid because the process is slower, what I’ve found is that the hiring continues. Companies are planning for the New Year and would like to hire someone to hit the ground running in January. Companies are still hiring in July because the need is still there. And yes, companies are paying sign-on bonuses to people to make up for what the new employee is walking away from, if they really need that new person to start.

In a competitive job search, the best time to pursue a new position is when your competitors are all taking it slow— because of the holidays or summer, because they are waiting to collect their bonuses, or because of whatever reason they may have. Now is the time to go harder with the search because you are at a competitive advantage by not being hindered by the mind-set that things slow down to a halt.

So, send that note, invite that person for coffee, have that dinner, network, and stay in touch with people even during those “slow periods.” You just might find yourself with an opportunity you never would have known about. That’s how you’ll discover your competitive advantage.

Copyright 2017