Do Corporate Tenant Real Estate Advisors Go Too Far?

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Do corporate tenant real estate advisors go too far?  Some landlords think that those real estate professionals who advise corporate tenants, often over-negotiate lease transactions on behalf of their tenants.

Is this just sour grapes? Is it because landlords don’t like negotiating with tenant advisors who understand the commercial real estate game and put money back into the pockets of their corporate tenant clients?  Is this because landlords don’t like the idea of paying commissions to tenant advisors who negotiate against them? Or, is there truth to this…that corporate tenant real estate advisors really do go too far when negotiating leases for their clients?

What is going too far, really?  Is it too far when a tenant seeks more than a landlord would prefer to give…more free rent, rent discounts, construction allowances, flexibility, options and rights, favorable terms, or otherwise?  Is it too far when a tenant directs its advisor to negotiate certain terms the landlord may not like?  Is it too far when a tenant advisor does all he / she can to achieve the best terms for his / her client?

When landlords feel that tenant advisors go too far, could this really be more a matter of market conditions?  If a landlord’s competitors will not support the terms a tenant seeks, can that tenant realistically expect to achieve such goals? Not likely.

I’ve heard some landlords complain that tenant advisors unfairly fill the heads of executives with the idea that corporate tenants are entitled to all kinds of goodies when negotiating leases.  They often say that this practice is unreasonable, as it makes negotiations difficult for landlords.

Note to commercial landlords: The role of tenant advisors is not to make transactions easy for landlords…nor, is it to make transactions difficult for landlords.  In fact, the tenant advisor’s role is to enhance and protect the interests of its corporate tenant clients by understanding their business objectives and to recommend transaction strategies and structures that would support them.  The tenant advisor’s role is also to negotiate aggressively to secure as much for the tenant as possible.  Seasoned tenant advisors understand the limits after which they might put their transactional opponent landlords in danger or even jeopardize a transaction.

Just like how the role of landlord advisors is to work to benefit landlords, the job of the tenant advisor is clearly defined.  When a tenant advisor makes demands that a landlord finds too great, perhaps it simply means that the particular transaction just isn’t right for that landlord.

At times when supply is low and demand is high…in markets that are favorable to landlords, do tenant advisors still go too far?  In those markets, I rarely hear such complaints.  When the odds are stacked in favor of landlords, how far would be too far for “landlord” brokers to go?

Do some corporate tenant advisors go too far? I’ll answer that question this way:  Is this really an indictment of all tenant advisors?  Do some landlords and landlord brokers go too far?

About CFO Studio

CFO Studio spotlights New Jersey area senior finance executives, providing them with the opportunity to share their knowledge and communicate their perspectives on current economic, financial, operational, and business issues. Visit www.CFOstudio.com.

Funding for CFO Studio is provided by Real Estate Strategies Corporation, providing corporate real estate advisory and transaction services to CFOs, Management, and corporate Boards in New Jersey and around the United States.  Andrew Zezas, CEO of Real Estate Strategies Corporation, is the host and moderator of CFO Studio.

Join us every Friday morning at 10:30 AM EST to watch a new CFO Studio Video Interview!

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Real Estate Strategies Corporation Sponsors NJBiz CFO-of-the-Year Award Competition

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Shannon Corea
Shannon.Corea@RealStrat.com

732 868 0000 x117

Real Estate Strategies Corporation Sponsors NJBiz CFO-of-the-Year Award Competition

CFO Focused Corporate Real Estate Advisor to Promote Awards Event

(Somerset, New Jersey): Andrew Zezas, SIOR, Host and Moderator of CFO Studio and President and CEO of Real Estate Strategies Corporation, announced today that the New Jersey based corporate real estate advisory and transaction services firm has elected to sponsor the NJBiz CFO-of-the-Year Awards Competition.  Over 500 business and finance leaders are expected to attend, with numerous CFOs vying to win awards in various categories. The event, to be held for the third year in a row, will take place in October of this year and will be held at The Palace in Somerset, New Jersey.  Real Estate Strategies Corporation will be the sole real estate sponsor of the CFO-of-the-Year Competition.

“Given our focus on providing real estate advisory, acquisition, and disposition services to CFOs, Senior Executives, Management Teams, and Corporate Boards, sponsoring the CFO-of-the-Year Awards Competition was a natural for our firm. It’s an exciting and well-run competition” said Andrew Zezas.  He added “Considering our reputation among New Jersey’s CFO community, and our sponsorship of the New Jersey Chapter of Financial Executives International and CFO Studio, we are very excited about our role in supporting the CFO-of-the-Year event.  In each of the last two years, we nominated finance executives for CFO-of-the-Year awards.  In 2009, our nominee, Marty Latman, received the CFO-of-the-Year Community Service Award.”


About CFO Studio

CFO Studio spotlights New Jersey area senior finance executives, providing them with the opportunity to share their knowledge and communicate their perspectives on current economic, financial, operational, and business issues.  Visit www.CFOstudio.com.

Funding for CFO Studio is provided by Real Estate Strategies Corporation, providing corporate real estate advisory and transaction services to CFOs, Management, and corporate Boards in New Jersey and around the United States.  Andrew Zezas, CEO of Real Estate Strategies Corporation, is the host and moderator of CFO Studio.

Join us every Friday morning at 10:30 AM EST to watch a new CFO Studio Video Interview!

About Real Estate Strategies Corporation
Real Estate Strategies Corporation is a respected corporate advisory and transaction services firm that provides thought-leadership, decision-making, planning, project management, and transaction execution services to finance and senior executives at management team-led public, private, and portfolio companies, and not-for-profit organizations.  Under the leadership of its award-winning CEO, Andrew Zezas, RealStrat’s clients engage the firm when acquiring, disposing of, renegotiating, or enhancing occupied leased or owned real estate in New Jersey, Pennsylvania, New York, Connecticut, and throughout North America.  By creating and executing Business DRIVEN Real Estate Solutions and identifying hidden Opportunities, RealStrat drives greater operational and financial performance in support of its clients’ stakeholder objectives, M&A requirements, and exit strategies.

In the current economic environment, RealStrat’s efforts are focused on uncovering, capturing, and re-purposing hidden liquidity and minimizing risk in its clients’ leased and owned real estate.  The firm provides counsel as to competitive advantage strategies in preparation for the eventual economic recovery.  Visit www.RealStrat.com. Follow CFO Studio at http://www.Twitter.com/CFOstudio.

www.CFOstudio.com
www.RealStrat.com
www.TheCFOsGuide.com

Copyright Real Estate Strategies Corporation 2011. All Rights Reserved.

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