Everyone is going Green, or are they?  These days, most everyone wants to have a positive effect on the environment.  With wide spread recycling, the availability of alternative fuels, hybrid cars, and reclaimed and sustainable building products, people are joining the Green movement everywhere.  In fact, it has almost become politically incorrect for a person or company to suggest that being Green doesn’t matter.

But, how about corporate America?  When considering office, industrial and technology real estate alternatives, exactly how interested are corporate executives in going Green?  Do they place a higher value on Green buildings and spaces?  Are commercial landlords building a lot of Green buildings?

In the current economic environment, are public and private companies willing to pay extra, if necessary, to go Green?  Experts tell me that with so many Green products now available, going Green no longer costs any more than traditional non-Green alternatives.

So, why aren’t more executives seeking Green alternatives when contemplating real estate transactions?

What’s been your experience?


About CFO Studio
CFO Studio spotlights New Jersey based senior finance executives, providing them with the opportunity to share their knowledge and communicate their perspectives on current economic, financial, operational, and business issues.  By invitation only, CFO Studio promotes select finance executives, their ideas, experience, and insights, in a professional, tasteful, and low-key interview setting.  Topics include current and future trends in accounting, banking, business, corporate strategy, employment, finance, IT, operations, real estate, risk management, the economy, and more.  Watch interviews with noted area finance executives and learn how your peers are creating sustainable value for their companies!  Join the conversation or just watch, listen, and succeed!  We welcome your ideas for future interviews.  If you would like to appear on CFO Studio, please email or call our CEO, Andrew Zezas, at 732 868 0000 x111. Visit

About Real Estate Strategies Corporation
Real Estate Strategies Corporation is a respected corporate advisory and transaction services firm that provides thought-leadership, decision-making, planning, project management, and transaction execution services to finance and senior executives at management team-led public, private, and portfolio companies, and not-for-profit organizations.  Under the leadership of its award-winning CEO, Andrew Zezas, RealStrat’s clients engage the firm when acquiring, disposing of, renegotiating, or enhancing occupied leased or owned real estate in New Jersey, Pennsylvania, New York, Connecticut, and throughout North America.  By creating and executing Business DRIVEN Real Estate Solutions and identifying hidden Opportunities, RealStrat drives greater operational and financial performance in support of its clients’ stakeholder objectives, M&A requirements, and exit strategies.

In the current economic environment, RealStrat’s efforts are focused on uncovering, capturing, and re-purposing hidden liquidity and minimizing risk in its clients’ leased and owned real estate.  The firm provides counsel as to competitive advantage strategies in preparation for the eventual economic recovery.  Visit Follow CFO Studio at

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