May 9, 2018


Kepner-Tregoe Veteran Leader Bill Baldwin Steps into CEO Role to Lead Organization into Next Era

In conjunction with the firm’s 60th anniversary milestone celebrating excellence in operations, IT consulting and training, Baldwin assumes role at exciting juncture and prepares to lead the organization’s continuing growth.


(Princeton, N.J. – May 9, 2018) – Kepner-Tregoe, a global management consulting firm focused on operational excellence, IT service management and training, has promoted veteran Chief Operating Officer Bill Baldwin to the Chief Executive Officer position effective immediately. With more than two decades of experience at Kepner-Tregoe, Baldwin will draw upon his deep knowledge of the consulting industry and experience running a global organization to lead the team into its next era of growth.

As the COO, Baldwin was responsible for the day-to-day leadership of the worldwide operations of the firm, offering direction and insight to the regional and corporate leadership teams located in North America, EMEA, Southeast Asia, Australia, and Japan. Baldwin has a rich operational history in all aspects of a multi-national company and deep experience working with clients across a wide range of industries.

In the CEO role, Baldwin will continue his leadership of the team and worldwide operations, and focus on developing a vision for the future that aligns with the corporate strategy, and continues to increase profitable revenue growth through the value that KT creates for its client organizations.

“We promoted Bill to COO in 2016 after his superior track record in various roles across our organization,” said Andy Cook, Chairman of the Board. “He assumed this position at a critical time, and was charged with improving our financial stability and concurrently driving strategic initiatives. Bill exceeded our expectations, accomplishing that and more. I am confident that Bill’s steady leadership and his ability to guide the organization will continue to propel us into the future with strong momentum.”

Baldwin joined Kepner-Tregoe in 1997 and was named to the Board of Directors in 2002 upon becoming Chief Financial Officer. He has served as board secretary for the last decade. Baldwin continued to execute on the responsibilities of the CFO position while attending to his operational management responsibilities. He led Kepner-Tregoe’s strategic plan implementation and has oversight of the legal, information technology, facilities and human resources teams.

“I am proud to have provided two decades of leadership to Kepner-Tregoe and honored to step into this critical and visible role, particularly as we commemorate 60 years of client service,” said Baldwin. “We have accomplished many milestones as an organization and on behalf of our clients in the last several decades. Like any consulting team, we are only as good as our ability to serve clients with fresh insights and knowledge, and infuse their organizations with new ways of working. As CEO, I will play an important role in encouraging, cultivating and enhancing that mindset in our company.”

Kepner-Tregoe’s history includes a succession of milestones and achievements. Kepner-Tregoe was the first to focus on the critical need for training in problem solving and decision making. The company pioneered the “train-the-trainer” concept—developed as a methodology for transferring its approaches to clients, which revolutionized organizational improvement. The Rational Manager (McGraw Hill), authored by founders Dr. Benjamin Tregoe and Dr. Charles Kepner, was first published in 1965, becoming a best-seller and a business classic that has been translated into many languages and continues to be read throughout the world. During the Apollo XIII crisis, NASA used the Kepner-Tregoe methodologies to identify critical issues, thus contributing to the astronauts’ safe return.



About Kepner-Tregoe
Kepner-Tregoe is a global management consulting firm. For 60 years, we have provided consulting and training services to many of the world’s leading companies across multiple industries. Our team of consultants delivers data-driven and scaleable results that help our clients improve operations and profitability. For more information, please visit:

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