CFO Studio Magazine with Craig Steeneck, CFO, Pinnacle Foods

3rd QUARTER 2015 WWW.CFOSTUDIO.COM 29 I mproving customer experience can add more than $1 billion in revenues for large businesses, according to data fromForrester Research. Happy customers make follow- on purchases, recommend your product or service to others, and limit churn. No wonder more and more CFOs are taking a closer look at customer satisfaction scores (measuring if an organization is reaching its own customer satisfaction goals); net promoter scores (measuring customer loyalty and customers’ likelihood of recommending a product or service), and customer effort scores (measuring the customer’s difficulty getting desired results from the company). Customer care was the discussion topic at a recent CFO Studio Executive Dinner for CFOs of World-Class Companies. An intimate group of finance executives from some of the region’s largest, most successful, and highest-performing organizations gathered for dinner, wine, and conversation at the Blue Morel Restaurant and Wine Bar in Morristown, NJ. The evening was sponsored by Yorktel, a communications technology provider, and hosted by CFO Studio and Real Estate Strategies Corporation. Harald Henn, vice president PROMOTIONAL PARTNER: The comments made by these guests are their own and may not reflect the opinions and/or policies of their companies or of CFO Studio, Real Estate Strategies Corporation, and/or its promotional partners. Premier Customer Care as a Competitive Edge CFOs have an important role in improving the customer experience EVENTS EXECUTIVE DINNER SERIES