CFOSTUDIO-MAG2020-Q3-Version8

cfostudio.com 3 LEARN MORE AT WWW.CFOSTUDIO.COM Andrew Zezas Andrew.Zezas@CFOstudio.com CFO Studio Publisher and Host, CEO CFO Studio magazine Publisher and Editor-in-Chief Cody Merrow Manager, Production, Media, and Guest Promotions 732-868-0000 x112 Cody.Merrow@cfostudio.com Publishing Services Partner Rufhaus Designs www.rufhaus.com 732-842-4140 President I Creative Director Jennifer Ruf jruf@rufhaus.com Editors Julie Barker, Martin Daks, Michelle Gillan Larkin CFO Studio magazine is published by CFO Studio, LLC P.O. Box 568 Califon, New Jersey 07830-0568 www.CFOstudio.com 732-868-0000 x111 Per copy price $18.95 This work is designed to provide practical and useful information on the subject matter covered. However, it is sold and/or provided with the understanding that the Publisher, in its capacity related to this work, is not engaged in rendering legal, financial, accounting, or other professional advice to the reader. If any advice is required, the services of competent professionals should be sought. The Publisher specifically and expressly disclaims any liability that may be incurred as a result of the use or application of the information contained in this work, including any liability that may arise from the information written or provided by others and published in this work. The opinions of those whose information may appear in this work do not necessarily reflect the opinion of the Publisher. This magazine will not knowingly accept advertising that is in violation of any law. Contents © 2020 CFO Studio. All rights reserved. Neither this publication nor any part of it may be reproduced in any form, by any means, without the prior permission of the Publisher. Postmaster: Send address changes to CFO Studio, P.O. Box 568, Califon, New Jersey 07830-0568. ISSUE27 Receive CFO Studio magazine via email. Subscribe to the email version at www.CFOstudio.com/magazine-subscription CASH FLOW Get ahead of the competition by developing a pricing strategy By Joseph S. Dubow HIGHLIGHTS FROM CFO STUDIO LIVE COVER STORY A BROTHER FOR ALL SEASONS 6 Brother International Corporation’s CFO Tony Melfi has built up, torn down, and totally revamped a host of processes and departments at a company that freed him to choose his own path to success By Michelle Gillan Larkin FEATURES 10 Total Turnaround 12 Survey Says 14 Cash Flow Good Business Model Verizon’s CFO acknowledges that the company's business model has helped it in the pandemic Lights Are On PSE&G’s imperative is providing infrastructure to manage all the zooming that goes on now All About the People Kearney’s Christine Laurens says staying close to clients and employees will help it survive Silver Linings DSM’s Hugh Welsh and Melissa Sacchiero say companies that have focused on sustainability and ESG will do better in the COVID crisis 24 22 20 18 14