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Ken Drossman Talks Key Performance Indicators with Andrew Zezas on CFO Studio

FOR RELEASE

Shannon Corea
shannon.corea@realstrat.com
732 868 0000 x117

Ken Drossman Talks Key Performance Indicators with Andrew Zezas on CFO Studio
Finance Executive Shares Critical Business Measurement Methodology

(Somerset, NJ; February 21, 2011) Andrew Zezas, SIOR, host and moderator of CFO Studio and CEO of Real Estate Strategies Corporation, announced today that Ken Drossman, finance executive, and Managing Director of Oak and Apple Partners, was recently interviewed on CFO Studio. Mr. Drossman, well-known in New Jersey business circles, made his second appearance on CFO Studio. He discussed Key Performance Indicators, as a means of effective business management. Mr. Drossman compared performance indicators with the critical elements of Key Performance Indicators and discussed how businesses can benefit by their effective application. He shared success stories and offered guidance as to the most important components of Key Performance Indicators. Mr. Drossman’s interview can be viewed at www.CFOstudio.com.

About Oak and Apple Partners
Oak & Apple Partners, LLC helps strengthen companies for life. The firm works with businesses in major transition, either expansion or turn around. Combining functional expertise in marketing and branding, innovation, operations and finance, and supported by seasoned professionals in other disciplines such as IT, HR, manufacturing, communications and the like, the firm’s professionals collaborate with owners and management of privately-owned companies with revenue in the $25-$250 million range to rapidly pinpoint issues, devise creative, practical and cost-effective solutions, and work to assure that execution occurs and results are realized. The firm concentrates on clients in retail, CPG, wholesale distribution, discrete manufacturing, technology, and B-to-B services.

Oak & Apple’s leaders are fiercely dedicated to combining innovation and inspiration, wealth-building and the quest for big profits, and tackling big issues. The firm is a strategic catalyst consulting practice focused on forging lasting client success and in doing so, creating strongly branded companies that are ultimately more durable.

About CFO Studio
CFO Studio spotlights New Jersey area senior finance executives, providing them with the opportunity to share their knowledge and communicate their perspectives on current economic, financial, operational, and business issues. Visit www.CFOstudio.com.

Funding for CFO Studio is provided by Real Estate Strategies Corporation, providing corporate real estate advisory and transaction services to CFOs, Management, and corporate Boards in New Jersey and around the United States. Andrew Zezas, CEO of Real Estate Strategies Corporation, is the host and moderator of CFO Studio.

Join us every Saturday morning at 10:30 AM EST to watch a new CFO Studio Video Interview!

www.CFOstudio.com
www.RealStrat.com
www.TheCFOsGuide.com

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CFO, Mark Mishler, Discusses Debt, Frozen GAAP, Revenue, and Cash with Andrew Zezas, Host of CFO Studio

For Release

Shannon.Corea
Shannon.Corea@RealStrat.com
732 868 0000 x117

CFO, Mark Mishler, Discusses Debt, Frozen GAAP, Revenue, and Cash with Andrew Zezas, Host of CFO Studio

(Somerset, New Jersey): Andrew Zezas, SIOR, the host of CFO Studio and CEO of Real Estate Strategies Corporation, announced today that Public Company CFO and Adjunct Finance Professor, Mark Mishler recently appeared in a video interview on CFO Studio. Mr. Mishler is well-known in the New Jersey area business circles for his knowledge and expertise as a finance executive, having held various strategic positions with locally based national and global companies.

Mr. Mishler told Andrew Zezas, “Of critical importance to most companies in the coming year will be their ability to comply with debt covenants in the face of proposed changes in lease accounting, given that most operating leases will likely move onto the balance sheet.” He went on, “While most companies are managing working capital and have cut costs, true world-class companies are focusing their efforts, even in the current economy, on increasing revenue, spending more time with customers, and executing growth plans.’ Mr. Mishler discussed how his company employs Lean Office, a process whereby they focus on how they can improve internal and back-office operations. In response to Andrew Zezas’s request for him to offer guidance to other finance executives, Mr. Mishler responded with “Because financing has been so difficult for most companies to obtain, cash is king!”

Mr. Mishler’s video interview can be viewed at www.CFOstudio.com.

Join us every Saturday morning at 10:30 AM EST to watch a new CFO Studio Video Interview!

www.CFOstudio.com
www.RealStrat.com
www.TheCFOsGuide.com

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John Moskonas, President of the AR Group of Executive Search Companies Debuts on CFO Studio

For Release

Shannon Corea
Shannon.Corea@RealStrat.com
732 868 0000 x117

John Moskonas, President of the AR Group of Executive Search Companies, Debuts on CFO Studio

Career Advisor and Recruiter Offers the One Minute Career Check-up

(Somerset, New Jersey): Andrew Zezas, SIOR, the host and moderator of CFO Studio, and CEO of Real Estate Strategies Corporation, announced today that John Moskonas, President of the AR Group of Search Companies launched the “One Minute Career Check-Up” a monthly online video presentation on CFO Studio. Mr. Moskonas, a highly accomplished and well-known New York and New Jersey based career advisor and executive recruiter will offer career and job search guidance to finance and other executives on www.CFOstudio.com.

“John Moskonas’s expertise and insight to the finance executive job market will be invaluable to viewers at www.CFOstudio.com. We’re very lucky Mr. Moskonas will play such an important role in CFO Studio” said Andrew Zezas. John Moskonas added “I was very impressed with CFO Studio and its ability to deliver great insight and opportunity to the finance executive community. In CFO Studio, Andrew Zezas and his colleagues have developed a marvelous opportunity to promote finance executive thought-leaders and those whose careers are in transition.”

About the AR Group of Search Companies
The AR Group of Search Companies is a Search and Consulting firm which specializes in placing Executive level accounting and finance professionals in New York, New Jersey, Connecticut and Bermuda.

Mr. Moskonas releases a new one to three minute video presentation on the second to last Thursday of each month. Visit www.CFOstudio.com.

Join us every Saturday morning at 10:30 AM EST to watch a new CFO Studio Video Interview!

www.CFOstudio.com
www.RealStrat.com
www.TheCFOsGuide.com

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