D&B CFO, Rich Veldran and BCG Senior Partner & Managing Director Jeff Kotzen to lead discussion on “The Power of Total Shareholder Return (TSR) as a Lens” at 2:15 P.M., May 5th, MetLife Stadium, East Rutherford, NJ. CFOs and senior finance executives may attend at no cost, and non-CFOs may purchase tickets, by registering at


Rich Veldran Richard Veldran, Chief Financial Officer, Dun & Bradstreet

Rich joined D&B in September 2003 as CFO of D&B North America. In February 2006, he was named Treasurer and Leader of Investor Relations, External Communications, and Global Financial Planning and Analysis. In July 2008, Rich was promoted to Senior Vice President, Global Reengineering, and was given the added responsibility of leading North America Finance seven months later.

Rich has been instrumental in driving profitability and margin expansion across the company’s global businesses. He also led the company’s first-ever dividend issuance and two public bond offerings.

Prior to joining D&B, Rich held financial leadership roles at Automatic Data Processing, Inc. and Procter & Gamble. He holds a bachelor’s degree in industrial engineering and an MBA from Cornell University.

Jeff Kotzen, Senior Partner & Managing Director, The Boston Consulting Group

Jeff Kotzen is global leader of the shareholder value topic at The Boston Consulting Group. The topic focuses on optimizing total shareholder return (TSR) by aligning business, financial, and investor strategies, leveraging the firm’s proprietary tools and methodologies. Jeff began his consulting career in 1991 and has been with BCG since 1997.

 Jeff has led more than 50 projects on shareholder value strategy, across a broad range of industries and locations. This work typically has resulted in a 15% to 30% increase in the client’s relative share price and price-earnings multiple in the six months after the strategy was initiated.

Jeff has also led a wide variety of projects in cost reduction, business process reengineering, organizational effectiveness, and transformation.

 Before joining BCG, Jeff was a director at Braxton Associates, the strategy consulting division of Deloitte & Touche Consulting. Before receiving his MBA, he was a financial analyst in the investment banking division of Salomon Brothers.

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